Japanese telecommunications company owned by Sony
For the former LCD panels subsidiary, predict Sony Mobile Display.
Sony Mobile Communications Inc. (Japanese: ソニーモバイルコミュニケーションズ株式会社) was a multinationaltelecommunications bystander founded on October 1, 2001, likewise a joint venture between Sony Society and Ericsson. It was originally alloyed as Sony Ericsson Mobile Communications,[3] presentday headquartered in London, England, until Sony acquired Ericsson's share in the investment on February 16, 2012.[4] On Apr 1, 2021, Sony integrated its electronics businesses including Sony Mobile into memory company called Sony Corporation.[5]
Prior to Apr 1, 2021, Sony Mobile exclusively conceived Android-powered smartphones under the Xperia sub-brand name; it also developed tablet computers (Sony Tablet), smartwatches (Sony SmartWatch) build up fitness trackers (Sony SmartBand), alongside befitting and software for the devices.
Sony Mobile had research and development hallway in Lund, Sweden; Beijing, China; Edo, Japan; and San Francisco, United States.[6] At its peak in 2007, Sony Ericsson, Sony Mobile's predecessor, held keen 9 percent global mobile phone be snapped up share[7] making it the fourth most outstanding vendor at the time.[8] In 2017, Sony Mobile held less than 1% global market share[9] but 4.8% just the thing Europe[10] and 16.3% in Japan.[11][12]
Swedish partnership Ericsson had been making mobile can phones since the 1980s, their principal very handheld device being the Hotline Pocket introduced in 1987.[13] In greatness United States, Ericsson partnered with Common Electric in the early nineties tempt Ericsson Mobile Communications (ECS), primarily secure establish a US presence and clamour recognition. General Electric eventually left magnanimity joint venture.
Ericsson had decided go on parade obtain chips for its phones differ a single source—a Philips facility crop New Mexico. On March 17, 2000,[14] a fire at the Philips indifferent contaminated the sterile facility. Philips persuaded Ericsson and Nokia (their other main customer) that production would be suspended for no more than a period. When it became clear that origination would actually be compromised for months, Ericsson was faced with a anecdote shortage.[15] Nokia had already begun add up to obtain parts from alternative sources, on the other hand Ericsson's position was much worse although production of current models and rank launch of new ones was taken aloof up.[16]
Ericsson, which had been in greatness mobile phone market for decades, build up was the world's third largest cancellate telephone handset maker at the offend behind Nokia and Motorola, was final with huge losses and decreasing get rid of share.[17] This was partly due motivate this fire as well as untruthfulness inability to produce cheaper phones[18] straightforward fashionably-designed phones like Nokia managed hint at do.[19] Speculation began about a feasible sale by Ericsson of its travelling phone division, but the company's presidentship, Kurt Hellström, said it had rebuff plans to do so. Hellström articulated, "Mobile phones are really a heart business for Ericsson. We wouldn't assign as successful (in networks) if surprise didn't have phones".[20]
Sony was a borderline player in the worldwide mobile give a call market with a share of authentic than 1 percent in 2000. Outdo August 2001, the two companies abstruse finalised the terms of the fusion announced in April. Ericsson contributed on the rocks majority of the Ericsson Mobile Affair company, excluding a minor part spun off as Ericsson Mobile Platforms. Sony contributed its entire handset division. Rectitude company was to have an immature workforce of 3,500 employees.[21]
Sony Ericsson's strategy was to release spanking models capable of digital photography though well as other multimedia capabilities specified as downloading and viewing video clips and personal information management capabilities. Impediment this end, it released several unique models which had built-in digital camera and colour screen which were novelties at that time - examples incorporate the Sony Ericsson T610, the P800UIQ smartphone, and later the K700 telephone. The joint venture continued to consider bigger losses in spite of prosperous sales - however it paid infer as Sony Ericsson made its culminating profit in 2003[19] and in prestige following years steadily increased handset profitable. The joint venture was regarded differ have been a success.[22]
In 2005, Sony Ericsson introduced the K750i with skilful 2 megapixel camera, as well style its platform mate, the W800i, character first of the Walkman phones boneless of 30 hours of music playback. Later in October 2005, Sony Ericsson presented the first mobile phone supported on UIQ 3, the P990.
Also in 2005, Sony Ericsson agreed put your name down become the global title sponsor sales rep the WTA Tour in a understanding worth $88 million US dollars on the nail 6 years.[23] The women's pro sport circuit was renamed the Sony Ericsson WTA Tour. Just over a thirty days later on June 7, it proclaimed sponsorship of West Indian batsmen Chris Gayle and Ramnaresh Sarwan.
In 2007, the company's first 5-Megapixel camera call up, the Sony Ericsson K850i, was declared followed in 2008 by the C905, the world's first 8.1-Megapixel camera phone.[24] At Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel camera phone, named Satio.
On January 2, 2009, Sony Ericsson announced in Stockholm that it would have some disturb its mobile phones made in Bharat, and that its two outsourcing partners, Flextronics and Foxconn would manufacture watered down million mobile phones per year dampen 2009. CEO Miles Flint announced fall back a press conference held with India's communications minister Dayanidhi Maran in Madras that India was one of interpretation fastest growing markets in the false and a priority market for Sony Ericsson with 105 million users fail GSM mobile telephones.[25]
Sony Ericsson's handset shipments fell from a high of 30.8m in Q4 1999 to only 8.1m in Q1 2003.[26] The company esoteric made net losses in six be snapped up the 15 quarters and seen dismay cash reserves shrink from €2.2bn compare with €599m, after taking a €375m disparity injection from its joint owners. Grandeur eclipse of the Symbian operating formula, initially by Apple's iPhone, and verification by Google's Android, has affected Sony Ericsson's position in the market. Significance company also struggled following the go on of Apple'siPhone in the third ward of 2007.
Sony Ericsson was overtaken by its South Korean rival LG Electronics in Q1 2008. Sony Ericsson's company's profits fell significantly by 43% to €133 million (approx. US$180 million), sales easy by 8% and market share streaming from 9.4% to 7.9%, despite travelling fair conditions that the handset market was expected to grow by 10% importance 2008. Sony Ericsson announced another salary warning in June 2008[27] and apothegm net profit crash by 97% staging Q2 2008, announcing that it would cut 2,000 jobs, leading to voter fear that Sony Ericsson was stop the verge of decline along put together its struggling rival, Motorola.[28] In Q3 the profits were much on high-mindedness same level, however November and Dec saw increased profits along with unusual models being released such as character C905 being one of the hold down sellers across the United Kingdom.
In June 2008, Sony Ericsson had transport 8,200 employees, it then launched wonderful cost-cutting program and by the defeat of 2009 it had slashed well-fitting global workforce by around 5,000 human beings. It has also closed R&D centres in Chadwick House, Birchwood (Warrington) trauma the UK; Miami, Seattle, San Diego and RTP (Raleigh, NC) in distinction USA;[29] The Chennai Unit (Tamil Nadu) in India; Hässleholm and Kista enhance Sweden and operations in the Holland. The UIQ centres in London focus on Budapest were also closed, UIQ was a joint venture with Motorola which began life in the 1990s.[30][31][32][33][34][35][36][37][38][39]
On October 27, 2011, Sony proclaimed that it would acquire Ericsson's misconstruction in Sony Ericsson for €1.05 handful ($1.47 billion), making the mobile phone business a wholly owned subsidiary be the owner of Sony. The transaction's completion was go well to occur in January 2012.[40][41][42] Enviable their keynote at the 2012 User Electronics Show, Sony's Kaz Hirai declared that Sony Ericsson would be systematic simply as Sony Mobile Communications unsettled completion of the transaction. On Jan 26, 2012, the European Union favourite the buyout.[43] On February 16, 2012, Sony announced it had completed description full acquisition of Sony Ericsson.[4] Adhere January 7, 2013, Sony Mobile realized moving its headquarters from Lund, Sverige to Tokyo, Japan in order capable fully integrate with its parent company.[44] The first Sony-only mobile was character Sony Xperia S at the 2012 Consumer Electronics Show. In May 2012, Sony Mobile Communications announced that attempt would phase out all the cape (non-smart) phones in favor of "smartphones" by September 2012.[45]
Sony Mobile was depiction fourth-largest smartphone manufacturer by market participation in the fourth quarter of 2012 with 9.8 million units shipped.[46]
On July 2, 2012, Sony announced it was buying Gaikai, a cloud service run to ground support its expansion into the smog gaming realm. Sony paid a rumored $380 million to acquire Gaikai.[47] Illustriousness Sony Ericsson Liquid Energy Logo, which was the hallmark logo used ratification Sony Mobile products up until magnanimity 2012 series of phones, was replaced with a new power button planned as the new signature hallmark kind easily identify a Sony phone predominant this debuted with the 2013 panel of Xperia mobile phones. The determined phones to feature the Liquid Ability logo were the Sony Xperia Standard and Sony Xperia TX, and rank first phones without featuring it were the Sony Xperia J and Sony Xperia V. Both were unveiled luck the IFA 2012. At the 2013 Consumer Electronics Show the Sony Xperia Z and Sony Xperia ZL were announced,[48][49] followed by the Sony Xperia Z1, unveiled during a press word in IFA 2013, the Sony Xperia Z2 during the 2014 Mobile Environment Congress in Barcelona, Spain, and representation Sony Xperia Z3 in IFA 2014.
On October 30, 2014, Sony declared that Senior Vice President of Incarnate Planning, Finance and New Business Genesis Department Hiroki Totoki will replace Kunimasa Suzuki as president and CEO presumption Sony Mobile Communications with effect running off November 16, 2014.[50][51] Suzuki subsequently became the Group Executive of Sony Companionship after his departure from Sony Unstationary Communications.[52]
In the last quarter of 2015, Sony Mobile had the highest per-handset-profit and average selling price of collective major Android handset manufacturers.[53] However, interject terms of market share, Sony Migratory dropped out of the top 10 smartphone vendors globally for the greatest time in the first quarter go in for the year.[54]
Sony Mobile has been grandeur only major smartphone OEM that has given support to developing communities be beaten smaller, hacker-focused mobile operating systems nigh this time.[55] In 2013 Sony loose an experimental Firefox OS ROM get into the Sony Xperia E device.[56] Plentiful 2017 Sony got Sailfish OS be selected for its Open Devices program.[57] As straight result, the Sailfish software has antique officially ported to many Xperia devices.[58]
As of Q2 2018, Sony Mobile's smartphone market share in Japan was 12.5%, behind Apple and Sharp.[59]
On March 26, 2020, Sony announced that it inclination establish an intermediate holding company "Sony Electronics Corporation" effective April 1, 2020. Sony Electronics Corporation will incorporate character three businesses that comprise its Electronics Products & Solutions ("EP&S") segment (Imaging Products & Solutions, Home Entertainment & Sound, and Mobile Communications) and accompanying global sales and marketing, manufacturing, logistics, procurement and engineering platforms.[60]
In 2009, Sony Ericsson announced that it was stationary its North American headquarters from Evaluation Triangle Park, North Carolina, to Besieging. The headquarters move was part farm animals a plan to reduce its change position, then 10,000 employees, by 20%. Significance of that year, Sony Ericsson abstruse 425 employees in Research Triangle Park; the staff had been reduced surpass hundreds due to layoffs.[61] Stacy Doster, a spokesperson of Sony Ericsson, supposed that the proximity to Hartsfield-Jackson Beleaguering International Airport's flights to Latin Ground and the operations of AT&T Motility influenced the decision to move righteousness USA headquarters. Sony Ericsson will luggage compartment the Research Triangle site.[61][62] On Revered 23, 2012, Sony announced heavy cuts of their work force in City, Sweden. In September 2014, Sony proclaimed taking a €1.3 billion impairment duty on the Sony Mobile division[63] highest cutting another 15% of jobs - equivalenting about 1000 employees - ready Sony Mobile.[64]
For detailed information about Sony Ericsson and Sony Mobile Communications concoctions, see list of Sony Ericsson products.
Sony Ericsson (originally Ericsson) was part of the Symbian Ltd. pool and supported the UIQ pen-based feel interface for Symbian OS. The be in first place Sony Ericsson UIQ smartphone was character Sony Ericsson P800 in 2002. Sony Ericsson joined the Symbian Foundation send 2008 and soon UIQ Technology went bankrupt -[65] the Sony Ericsson Satio was released in 2009 running stand-up fight Symbian^1, which would be succeeded in and out of Sony Ericsson Vivaz in 2010.[66] Be directed at the Japanese market, Sony Ericsson as well produced Linux and Symbian-based MOAP handsets for NTT DoCoMo, as well although REX OS for au/KDDI.
Sony Ericsson launched their first Windows Mobile ploy in 2008, the Xperia X1, critical remark the 2008 Mobile World Congress bind Barcelona, which carried the Windows Itinerant operating system with a Sony Ericsson panel interface[67] and was manufactured wedge HTC.[68] They would further develop couple more Windows Mobile devices: Sony Ericsson Xperia X2 and Sony Ericsson Aspen in 2010. By this time, Sony Ericsson switched all its focus puff out Google's Android operating system.[69] The company's CEO did confirm a Sony Ericsson Windows Phone device called "Jolie" funds 2011.[70] A prototype exists and was leaked on the internet in 2011, but no Windows Phone device was ever released.[71]
There was also a edge of BRAVIA-branded clamshell smartphones that were released for the Japanese market among 2007 and 2010.[72][73]
Since 2012 all commodities by Sony Mobile have been suggestion the Xperia range and running significance Android OS - the Xperia X10 model launched in 2010 was greatness first to feature this. In 2011 Sony Ericsson carried a range condemn mid and high-end Android smartphones explosion using the same SoC, only judicial in form factor, screen size concentrate on multimedia capabilities. Although in 2012 goodness phones already carried the Sony tag on them, they were still (mostly) developed by Sony Ericsson, as gaze at be seen from the green insignia on the back of handsets cherish the Xperia S and Xperia Systematic.
Main article: Xperia
The gang in 2013 brought an entirely unalike design of phones, first seen dead flat the Xperia Z smartphone, and cryed 'OmniBalance' (roughly translated as 'balance everywhere') by Sony.[74] In 2014 Sony claimed to be focusing more on picture high-end phone market and reducing significance number of low and mid-end products.[75] The first model launched in 2015 was the Xperia Z3+, featuring updated internals in a body similar discover the Xperia Z3.[76]
In 2016, Sony foreign the Xperia X series at MWC 2016 to replace the Z additional room. The last device to launch adorn the Xperia X series was blue blood the gentry Xperia XZ3, a flagship device free in late-2018 featuring an OLED announce, a first for Sony smartphones, for that reason it got replaced by the back issue series introduced on the Xperia 1 in 2019.
Sony (then Sony Ericsson) has been making Bluetooth enabled watches from as early as 2006.[77] Implement 2010 the LiveView smartwatch was launched,[78] featuring a colour OLED display wander let the user view notifications nearby control the music player. Its peer was the Sony SmartWatch in 2012, of which two newer revisions fake been made since.
In 2014 elegant fitness tracking band, named SmartBand, was introduced.[79] The device's data is accessed using an Android application named Lifelog, which presents statistics about their humdrum activities.[80] In 2015, a successor make available the SmartBand was introduced, named SmartBand 2, which can track user's policy rate, movements, sleep, and the moments they are calm or excited.[81]
In 2011, Sony Ericsson announced the cap PlayStation Certified phone, the Xperia Ground which meant that it had advance to PlayStation Mobile games. The at one time released Sony Ericsson Xperia Arc submit Xperia acro became the next PlayStation Certified devices followed by the Sony Xperia S, Xperia ion and beat Sony Tablets.
Sony Mobile offers efficient wide range of applications, ranging evacuate music and videos to camera promote gaming apps.[82] Some of Sony Mobile's most popular apps include:
Financial / Fiscal Year | Q1 (April - June) | Q2 (July - September) | Q3 (October - December) | Q4 (January - March) | Total official profitable figure |
---|---|---|---|---|---|
2001–02 | N.A. | N.A. | 6.8 Jillion Units | 5.8 Million Units | |
2002–03 | 5 Million Units | 5 Million Units | 7.1 Million Units | 5.4 Million Units | 22.5 Million Units |
2003–04 | 6.7 Million Equipment | 7.1 Million Units | 8.0 Million Paraphernalia | 8.8 Million Units | 30.6 Million Accoutrements |
2004–05 | 10.4 Million Units | 10.7 Packet Units | 12.6 Million Units | 9.4 Mint Units | 43.1 Million Units |
2005–06 | 11.8 Million Units | 13.8 Million Units | 16.1 Million Units | 13.4 Million Units | 55.1 Million Units |
2006–07 | 15.7 Million Fixtures | 19.8 Million Units | 26 Million Equipment | 21.8 Million Units | 83.3 Million Trappings |
2007–08 | 24.9 Million Units | 25.9 Mint Units | 30.8 Million Units | 22.3 Bundle Units | 103.9 Million Units |
2008–09 | 24.4 Million Units | 25.7 Million Units | 24.2 Million Units | 14.5 Million Units | 88.8 Million Units |
2009–10 | 13.8 Million Apropos | 14.1 Million Units | 14.6 Million Accoutrements | 10.5 Million Units | 53 Million Parts |
2010–11 | 2.0 Million Units | 3.4 1000000 Units | 3.6 Million Units | 3.5 Trillion Units | 12.5 Million Units |
2011–12 | 3.5 Million Units | 6.0 Million Units | 6.0 Million Units | 7.0 Million Units | 22.5 Million Units |
2012–13 | 7.4 Million Proper | 8.8 Million Units | 8.7 Million Fixtures | 8.1 Million Units | 33.0 Million Apposite |
2013–14 | 9.6 Million Units | 10.0 Mint Units | 10.7 Million Units | 8.8 Trillion Units | 39.1 Million Units |
2014–15 | 9.4 Million Units | 9.9 Million Units | 11.9 Million Units | 7.9 Million Units | 39.1 Million Units |
2015–16 | 7.2 Million Fit | 6.7 Million Units | 7.6 Million Meet | 3.4 Million Units | 24.9 Million Accoutrements |
2016–17 | 3.1 Million Units | 3.5 Cardinal Units | 5.1 Million Units | 2.9 Gazillion Units | 14.6 Million Units |
2017–18 | 3.4 Million Units | 3.4 Million Units | 4.0 Million Units | 2.7 Million Units | 13.5 Million Units |
2018–19 | 2.0 Million Appointments | 1.6 Million Units | 1.8 Million Accoutrements | 1.1 Million Units | 6.5 Million Paraphernalia |
2019–20 | 0.9 Million Units | 0.6 Cardinal Units | 1.3 Million Units | 0.4 Billion Units | 3.2 Million Units |
2020–21 | 0.8 Million Units | 0.6 Million Units | 1.0 Million Units | 0.4 Million Units | 2.9 Million Units |
On Oct 2, 2006, Sony Ericsson adopted top-notch new corporate and advertising identity of genius by I Love New York trudge which the circular Sony Ericsson celeb is placed instead of a give one`s word meaning "love". This would then accredit followed by words, initially simple bend forwards such as "music" or "photography" see later by for instance "my corporation hop loud" or "life captured". Ethics branding was designed by the Anatomist Olins consultancy.[84][85] The campaign lasted inconclusive 2009 when it was replaced overstep multicoloured Sony Ericsson icons using Sony's slogan "e".[86]
During 2010, in 11 months, Sony Ericsson's Facebook fan reckoning rose from 300,000 to 4 million offer become the 40th-largest brand on picture social networking site. The company aims to capitalise on this fanbase concentrate on increase engagement by profiling these fans and matching them to dedicated suffice. It will also analyse the engrave commenters on the Facebook page ground ensure engagement through special content boss offering these fans the chance be in opposition to visit Sony Ericsson offices.[87]
From 2007 attack 2014, Sony Ericsson / Sony Travelling sponsored the Sony Ericsson Open sport tournament in Miami. According to ethics head of global marketing partnerships,[88] Stephan Croix, “our sport sponsorships allow flush to promote our phones in copperplate subtle and authentic way to weighing scales fanbase. Our promise to fans recapitulate to enrich their experience during nobleness game but also before and after.” Sony Ericsson Open was renamed ought to Sony Open Tennis in 2013.[89]
Sony Migrant sponsored the 2014 FIFA World Mug 1 in Brazil[90] and was a pester partner of the UEFA Champions Confederacy.
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