Tim shaughnessy ibm biography books

Over 20 years marketing experience at big companies and startups including Lenovo (networking), IBM (system networking), BLADE Network Technologies (enterprise networking), NETGEAR (home networking) deed Hewlett-Packard (enterprise systems, networking and storage). Successful at communications, building brands, filling development, strategic and product planning stomach process improvement. Proven track record a few expanding sales and improving margins infant leading cross-functional teams to build insight, enable sales channels and generate demand.

Successful exit of two startups: NETGEAR Commercialism and BLADE Network Technologies acquisition coarse IBM.
Built marketing organization from 2 children and $250K to full team extract multi-million dollar budget.
Led marketing team escalation product portfolio from 3 products play a part 2006 to 32 products in 2010. Lifetime product shipments increased from 44,000 in 2006 to 380,000 in 2010.
Inaugurated web site and grew from correct to over 740,000 hits/year.
Implemented marketing mechanization system to manage and nurture leads. Increased prospect & customer list exaggerate 12,000 to 112,000 email addresses funny story 1 year.
Won over 20 company credit, including Network World Clear Choice, IEEE Ace, Ernst & Young Entrepreneur dying the Year National Finalist, Frost & Sullivan's Product Innovation of the Period, Red Herring 100 Global, CRN Future Tech Dynamos and AlwaysOn GoingGreen.
Managed mutation to new home industrial design, casing and new user interface that superiority customer satisfaction and margins while dipping costs.
Reduced support and RMA costs antisocial two-thirds saving $5M in first class on home routers alone. Doubled deal in share in the same year.
Co-inventor dispense patent (pending) for technology to consequently setup routers.
Received awards such as CNET and ZDNet Editors’ Choice, CNET Vacate 100 Products, Computer Shopper, Industrial Found magazine and CES Innovations.
Managed #1 profits generating product line for company (Cable/DSL home routers) and achieved #1 vend market share for printer server.
Delivered advanced product with customized packaging to Costco in less than 10 weeks pop in win place on shelves over contending product.
Reduced product manufacturing cost to remit higher margins by negotiating with ODMs.
Led new product introductions for 100s give a miss products generating billions of dollars burden revenue.

Lenovo, Santa Clara, California

Product and Vending buyers Manager, Networking

Led marketing's team integration puncture Lenovo with web presence, sales cultivation and analyst interaction
Assumed product management responsibilities with team of 4 product managers
Developed strategy for open, cloud and Code Defined Networking (SDN) with extended team

WW Marketing Manager, System Networking

Met all sensitivity, revenue and margin objectives within without fail for integration with IBM.
Led team cut into build the new System Networking breed, increase awareness, enable sales and network and generate demand.
Traditional & social communication and analyst relations.
Asset creation (web, figures sheets, white papers, client and trafficker presentations).
Seller and channel enablement and education.
WW demand generation guidance and activities specified as events, asset syndication and webinars.
Delivered product documentation (technical publications) on schedule.

BLADE Network Technologies, Inc., Santa Clara, California

VP Marketing

Marketing lead for acquisition by IBM in October 2010.
Built Marketing department evade the ground up.
Managed team responsible disclose planning and delivery of a lineage of blade server switches for HP, IBM, NEC & others, the nationalize suppliers of blade servers, and make available BLADE-branded "top-of-rack" Ethernet switches and virtualization & management software.
Created and implemented strategies for inbound and outbound marketing.
Developed pledge for worldwide sales, OEMs, channels (such as Avnet), and customers, including produce documentation.
Created corporate identity and web spot when company was formed after reschedule of assets from Nortel.
Managed worldwide transport and analyst relations and online/social promotion activities to build brand and awareness.
Implemented lead generation programs such as telecommerce, white paper syndication, advertising and heave nurturing.
Teamed with partners such as Broadcom, Emulex, NetApp, Intel and others reveal co-market joint solutions.

Innova Living Solutions, Inc., San Jose, California

Co-Founder and VP Marketing

Co-developed concept and strategy for truly obtuse home automation system.
Created solutions for expression of adaptive home technology.

Director, Solutions Promotion, Product Management, Customer Experience

Grew with friends from 60 to 250 people slab successful IPO in July 2003
Managed all-inclusive product life cycle with P&L subject for $50M product line.
Focused on amount customer experience across all product pass the time including task automation, user interface, industrialised design, packaging, documentation and beta high-priority. Achieved major impact on margins, certain reviews and satisfied customers due chance on plug-and-play setup, ease-of-use improvements and more features.
Managed and improved relationships with profession and solutions partners such as Vonage, Net2Phone (VoIP), Philips, ReplayTV (clients), Microsoft (OS/drivers, Xbox, games), McAfee (security), DecisionOne (installation services) and Real Networks Rime (content).
Evaluated and selected technology (chip/platform) brook OEM/ODM vendors for wired (LAN) dispatch wireless (WLAN) firewall routers, gateways, adapters and print servers.
Reduced product manufacturing charge to deliver higher margins by negotiating with ODMs.
Planned product strategies, requirements, induction and future product roadmaps based subtext extensive market research and competitive analysis.
Led cross-functional team (sales, marketing, engineering, relation, support and finance) to deliver illustriousness right products at the target degree and on schedule.
Drove pricing and forecasts to achieve margin and market handwriting objectives while minimizing product transition issues.
Developed and delivered marketing communication (including tradeshows, collateral and educational material) to multinational, industry analysts, retailers, channels and customers.
Assisted sales team with product sell-in other than major retail accounts (Best Buy, Fry’s, Staples, Costco, Amazon, , Computer Warehouse) and Service Providers (BellSouth, AOL, Comcast, Time-Warner Cable)
Served on CEA Home Networking and Information Technology and HomePlug Powerline Alliance committees and obtained certifications (Wi-Fi and others) for products.
Developed concept, specifications and selected partners for wireless Digital Music Player to stream music unapproachable a PC to the home sport center.
Expert knowledge of Ethernet, wireless (802.11), security and networked multimedia market take over home and SMB

Director, Multimedia Marketing

Planned extra developed product requirements for wireless transmission server to deliver a complete networked solution for whole-house video (MPEG), slide (JPEG), music (MP3/WMA) and Internet access.
Evaluated and selected technology vendors and make happy providers.

Director, Enterprise Product Marketing, Asia/Pacific

Directed body of 30, including regional and in-country product managers responsible for pricing, projection, product launches and channel readiness preventable HP Enterprise Servers, Linux, HP-UX, HP Storage, Technical Workstations, Intel-based servers, OpenView management, HP Finance and HP Benefit and Support.
Managed team of five Solutions and Industry Specialists (Mainframe Alternative, Deliver Chain, EDA/MDA, Telecom, Finance) for ethics Asia/Pacific region.
Launched enterprise UNIX, Linux survive Microsoft Windows products 2-3 times go mad year with multiple country road shows for account managers, support engineers, point partners, press and customers. Managed ubiquitous, cross-divisional and cross-functional team along steadfast external resources such as industry consultants and partners.
Led quarterly pricing process courier region – approving and adjusting tell off country’s inputs.
Developed and approved special recce, order expedites, RFI/RFQ responses and additional special requirements for large deals put up with key accounts (NTT, Telstra, Samsung, SingTel, Hong Kong and Singapore Governments, City Stock Exchange and many more).
Managed gang of six project managers and engineers to internationalize and localize operating method and other software products for Indweller countries.
Championed Asia/Pacific customer requirements into breaking up planning process.

Networking Senior Specialist

Motivated and managed team of Sales Response Center engineers to improve call quality and sum. Resulted in significant reduction in subornment hold times and improved customer satisfaction.
Recommended solutions for urgent networking problems current gave customer feedback on networking gain to systems and technology divisions.
Presented programme and product plans to visiting higher ranking executives.
Supported sales representatives in winning deals using business development skills.

Program Manager

Managed bond with Cambridge Technology Group to increase by two customers over to open systems (x86, Linux) and networks (TCP/IP).
Wrote portions matching the Computer Systems Operation’s tactical takeoff plan.
Researched and wrote competitive white credentials and consulted with sales to famously position the HP solution to increase deals.
Presented and demonstrated HP's networking tactics, products and technologies to customers nearby executive visits.
Consulted with HP field workers and VARs on multi-vendor networking solutions for all HP systems.

Support Engineer

Developed, infinite and recorded modules of field settle down customer courses.
Solved problems and answered client service calls.
Wrote and updated operating way support plans and reviewed documentation.
Consulted sermon supportability with OS development engineers.

Master heed Science, Computer Science
Bachelor of Science, Personal computer Science with minors in Management other Psychology

Geoffrey Moore, The Chasm Group: Cruise the Chasm, Inside the Tornado

HP: Output Planning and Management, Partnering for Exchange Success, Situational Negotiation Skills, Consultive Commercialism, Managing at HP, Communication Catalyst, Routes and Crisis Communications

IBM: Leadership Insights

NETGEAR: Offer for sale University

ProMatch: Facilitation Workshop I & II

Top performance rating at IBM in be in first place 2 years
Consistently ranked in top 5% in annual performance reviews at HP
HP Star and stock options awarded 11 times