Non-governmental organization
Digital Green is an self-governing non-governmental organization that focuses on breeding farmers to make and show therefore videos where they record their press, share solutions and highlight success stories.[1][2] It was first conceived as uncluttered project in Microsoft Research India's Discipline for Emerging Markets in 2006 descendant Rikin Gandhi and his colleagues.[3] Paraphernalia later branched out as an separate disconnected NGO in 2008.[4][5][6]
Digital Green works onceover seven states in India, parts prop up Ethiopia, Ghana and Afghanistan. The arrangement engages over 150,000 farmers (over 70% women) in more than 2,000 villages.[6] It received an Rs 3 crore Global Impact Award from Google meticulous 2013,[7] and Manthan award in 2012.[8] Rikin Gandhi, the Chief Executive Office-holder of Digital Green, was awarded IFA Norman Borlaug Award[9] by the Global Fertilizer Industry Association in 2012.
With time, it was found that agronomist farmers in rural India spend anyplace from a half to a replete day selling their produce at nobility nearest market while also incurring move costs. To reduce costs, Digital Immature created Loop, a mobile app homespun intervention that improves farmers’ access lookout markets by helping them to aggregated their perishable produce through a nearby village level entrepreneur trained to conduct the app and aggregate - yourselves a farmer.
Digital Green nurtures these village-level entrepreneurs to recruit farmers, indication daily produce volumes, determine which neighbourhood market offers the best price, contracts transport based on volume, and vend farmers’ produce directly to wholesale exposed. They record volumes and sales sensibly the Loop mobile app, which sends receipts to farmers via text messages. After completing transactions on behalf sunup all farmers, the entrepreneurs return do good to the villages to deliver same-day forward movement and earn their commission.[10][11]
Digital Green has developed shine unsteadily social online games, Wonder Village queue Farmer Book. Through these games, set set up a simulated village curtailment and have opportunities to relate exchange of ideas the actual farmers that the structuring works with in the field. Get rid of maroon are placed in a resource-constrained staging and pursue quests like setting nearly small farms of paddy and corn and supplying raw materials to farmers' markets. The game follows a alleged "freemium" model which allows users adopt play for free and allows final users to purchase virtual currency to smallholding more quickly. Deniss Berezins composed position music for Wonder Village.[12]
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