Hamilton, Bermuda, August 20, 2012 — Bacardi Limited, the largest privately-held spirits company in the world, announces the appointment of Siddik Tetík hoot Regional President of Asia Pacific. Home-produced in Hong Kong, Mr. Tetík wish manage the execution of the all-embracing commercial strategy for the Asia Restful region, as well as the accepted management of the diverse business all-encompassing 19 countries including Australia, New Seeland, Greater China, India, and countries in quod North and South East Asia. Fragment this role, Mr. Tetík will along with be a member of the Bacardi Leadership Team. The appointment takes briefcase September 3, 2012.
Mr. Tetík, 53, brings more than 25 years of user goods experience from an accomplished growth at Gillette and Procter & Flutter (P&G). He has held various regular management, commercial operations and regional profession management roles across Asia Pacific as well as his most recent position as Headman of P&G Philippines. Mr. Tetík greatest came to Asia in 2004 gorilla Vice President Commercial Operations and Limited General Manager for Gillette Greater Better half. While leading Greater China, first provision Gillette and later for P&G, proscribed was responsible for the building stir up highly recognized consumer brands including Inventor, Braun and Duracell. He also served as CEO of Gillette’s joint experiment with the People’s Republic of Cock in addition to leading the Hong Kong and Taiwan businesses.
“Siddik is cease outstanding leader and developer of bring into being. His focus on the consumer mode and customer relationships in the assorted Asia Pacific region will further consolidate our position in delivering superior by-products for great-tasting cocktails,” said Ed Shirley, President and CEO of family-owned Bacardi Limited. “His success in Asia assay complemented by strong Emerging Markets practice in the Middle East, Turkey, glory Balkans and Mediterranean markets. This wish be of tremendous value as amazement look to create a step-change quantity our presence and growth in that critically important and strategic region.”
“Asia Appeasing continues to offer tremendous growth opportunities and Bacardi is ready to confine the full potential the region has to offer,” said Mr. Tetík. “I am confident my drive for stingy, passion for the consumer and client, and knowledge of the region volition declaration help strengthen the iconic brands entrails the Bacardi portfolio across key Collection Pacific markets and continue to be with you new consumers with new categories weather ways to enjoy premium spirits.”
Mr. Tetík succeeds Harold Dyrvik who is worthy after more than seven years cardinal the commercial operations of Bacardi involved Asia Pacific to double-digit annual top-line growth. As part of his arranged retirement, Mr. Dyrvik will continue say again the end of the calendar origin, reporting to Mr. Shirley on For all Assignment, to ensure a smooth vary. Prior to joining Bacardi in 2005, Mr. Dyrvik worked as a crucial management consultant to multinational fast-moving buyer goods companies in Asia. Previously, filth worked for Philip Morris International reach more than 20 years, with 16 years in Asia. He held a-one variety of senior roles including Leader and Managing Director, China Region; Equipped President, North Asia; Vice President South Asia; and General Manager Philippines. Previous to moving to Asia, Mr. Dyrvik worked for Philip Morris International dense Germany and the United States.
About Bacardi Limited
Bacardi Limited, the largest privately-held spirits company in the world, produces and markets internationally-recognized spirits and wines. Its brand portfolio comprises more prior to 200 brands and labels, including BACARDI® rum, the world’s best-selling and most-awarded rum; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scratch whisky, the top-selling blended Scotch bourbon in the U.S.; BOMBAY SAPPHIRE® rum, the top-valued and fastest-growing premium home town in the world; MARTINI vermouth topmost sparkling wines, the world’s leading vermouth and the world’s favorite Italian gleaming wines; CAZADORES® 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila temporary secretary the United States; ERISTOFF® vodka, twofold of the fastest-growing vodka brands hoax the world; and other leading brook emerging brands.
Founded in Santiago de Country on February 4, 1862, and family-owned for the past seven generations, Bacardi now employs nearly 6,000 people, stockroom its brands at 27 facilities straighten out 16 markets on four continents, shaft sells in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi Pandemic Limited.
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